We are a digital consultancy exploring the next generation of consumer-facing brands in Africa.

Founded by two seasoned digital marketing professionals, Eat Sleep Digital is on a mission to drive growth in the African economy and become the ultimate solution for brands looking to scale their social media and e-commerce efforts.

We’re not your typical agency—we’re your Social Commerce Engine. We analyse, advise, and connect brands with Africa’s next generation of consumers, helping them thrive in today’s dynamic digital landscape.

Leadership

You’re in good company 💯

Hlumelo Ndoni

Co-Founder / Managing Director, Digital Lead.

Nomxolisi Payi

Co-Founder / Account Director, Social Lead.

Check out our work history (Portfolios).

We work with a diverse network of creatives across Africa — from copywriters and designers to developers and project managers. Each brings fresh ideas and unique perspectives. Depending on the brief and scope, we activate this network on a project-by-project basis to deliver work that’s culturally grounded, strategically sound, and creatively impactful.

WE HELP DISRUPTIVE BRANDS GROW IN AFRICA.

📈 💵 🛒

We’re a specialized digital marketing consultancy built to bridge the gap between global ambition and African opportunity. Our mission is simple: to help international e-commerce brands break into African markets with culturally relevant, conversion-focused strategies.

We understand that success in Africa isn’t about copy-pasting what works elsewhere—it’s about adapting to a unique digital environment, local buyer behaviors, and platform dynamics.

That’s where we come in.

Whether you’re listing products on Takealot, setting up an Amazon storefront, or looking to dominate mobile-first social platforms, we provide the insights, strategies, and execution needed to scale.

We connect global brands with local customers.

OUR THREE STEP FRAMEWORK

 

At Eat Sleep Digital, we follow a simple yet powerful three-step framework designed to help your brand build, showcase, and grow online.

Build It. Show It. Grow It.

  • We lay the foundation for your digital presence. Whether it’s launching an e-commerce store, setting up your social media accounts, or growing your email database, we ensure you have the right tools and platforms in place to make an impact. 👷

  • It’s time to put your brand in front of your audience. Through our UGC creator network, we create high-quality, engaging content that tells your brand’s story and connects with consumers. We bring your products and services to life through visuals, videos, and messaging that resonate. 🧑‍🎨

  • Now that your brand is built and shown, we focus on scaling it. Our paid media services across Meta, TikTok, and Google ensure that your message reaches the right people. We optimize ad campaigns to drive traffic, increase conversions, and achieve sustainable growth. 📈

 

Why Africa? Why Now?

Africa is one of the world’s fastest-growing e-commerce markets, with rising smartphone penetration, an expanding middle class, and digitally savvy Gen Z and millennial buyers. From the sophisticated logistics to the massive online audience, the opportunity is huge—but so is the complexity.

We’re your local digital partner, guiding you through everything from consumer behaviour to compliance, logistics to language. We don’t just market—we make sure you matter here.

Let’s Talk Shop

Whether you’re launching your first SKU or scaling across borders, we’re here to make it happen.